From one musician to another
We know that playing music is more than a passion; however, when it comes to music gear, it is common to see that musicians are usually left to do their research and figure out what works and what doesn’t.
With Musick Road, I wanted to create products that enable musicians to have an awesome playing experience with products that are easy to use, have a high-quality feel, and are reasonably priced.
As with every dream, it all started with the first step, the name.
Where did the name come from?
Back in 2004, Hurricane Charley swept through South Florida and left nothing less than chaos. It was one of the strongest hurricanes to hit the Sunshine State in years and one that we all remember to have shaken us pretty well.
At the time, I worked as a courier to support my music career and drove through the same street every day in Miami Lakes. It was the very first time I ran across the Musick Rd sign.
During the aftermath of the storm, I was dropping some packages off and noticed that the sign wasn’t on top of its post. I quickly realized that Hurricane Charley had knocked it down, and it was laying on the curb.
I felt the need to take it as the sign resonated deeply with me. I then hung it in my room and while I moved several times, it never crossed my mind to let it go.
It’s all in the family
After coming up with the name and some product ideas, I needed to get my family involved.
After discussing the business plan with my wife, I decided to make Musick Road a family business and, by this, I do not mean the financial benefits of having and maintaining a business but more so of the idea of having the family work together on this project.
Each family member has something to contribute in one way or another, from packing and organizing to designing each item, writing content, and doing research.